It was great to see another new web project go live this week. My clients are primarily in the travel and photography sectors - and in this case the website was for Aloe Lane Guest Lodge in South Africa.
This property was originally a traditional thatched African home in natural surroundings, before being purchased by my client, a professional architect, and extensively redeveloped – reopening as Aloe Lane Guest Lodge in 2013, with an International 4-star grading by the South African Tourism Grading Council.
I have been working with Aloe Lane since December 2014, helping them to expand their marketing presence outside of South Africa and to attract new business and leisure guests from the UK, Europe and the USA. This has included rewriting all of their marketing copy, helping them to get set up on Booking.com and to maximise their exposure on Tripadvisor, where they already have an excellent 5 Star rating! And now more recently I have helped them to develop a new website which showcases this gorgeous property in the best possible manner.
The challenge was not only having a client in South Africa, but also our chosen web company - Gist Marketing - were also based there. Happily with just a small time difference it didn’t make things too complicated – but as I’m based in the UK, it certainly made for a slightly unusual project!
My work involved helping Aloe Lane to develop the structure and navigation for the site, writing the specification document for the programming team, advising on design input using their existing logo as a base and managing all aspects of the development process and the transition – as well as editing copy to suit each page. I also managed the image selection process for the site, and carried out any Photoshop editing that was necessary to maximise the impact of the photographs, which are very much a key selling point for the Lodge.
We’re all delighted with the outcome and it was great to see the site go live this week!